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The Web Design Process: What to Expect
The web design process outlined below captures the spirit and intent of our designers. However, the process for our designs differs slightly depending on if you choose our Custom Web Design option or the Affordable web design package.
Either of these is a great choice depending on your particular situation the two choices just fulfill different needs. You can find out more about the specific processes for each by following the links above to our affordable page or our custom web design page. Alternatively, we will be glad to walk you through the decision making process. Just reach out to us.
We Listen to You.
In this first phase we focus on not just hearing you but actively understanding the goals of your website. This involves your dreams for it, color choices, designs you like that you have seen, the style you have in mind.
However, we will also ask questions about your industry, how you do business and how you see your website functioning in your business structure. Do you sell online? Are you looking for leads?
These questions are important and they help us provide you with a great affordable custom web design that actually makes an impact and meets your needs.
We Lead You in the Planning
Naturally, gathering information is great, but a solid outcome requires focused actions on our parts. Simply put just listening and understanding you won’t get the work done.
Further, the planning phase allows you to know you were heard by us. It is a reciprocal action where we come back to you after listening and show you what we heard and what the might look like in a web design.
We have owned a Chattanooga area based custom web design business for over 10 and in doing so we have helped literally hundreds of owners see the vision they spoke to us about.
Practically, this means we provide you with a mock-up (custom web design service option) or alternatively we provide you with choices of mock-ups (affordable web design service option) to get the ball rolling. We share our vision for your web design based on what you have told us.
The Web Design Itself
Once it is clear that we have formally agreed on a concrete and measurable outcome for the site it is time to build it. You will literally sign off on the design we agreed upon in the planning phase, which signals to us that the job is a go.
The plan will include a time table for the project completion and includes a timeline of events that you can keep up with- these might include initial design itself, review of that design, change and tweaks, etc.
During this part of the process we stay up late and drink lots of coffee while you do your thing. We code and build a website per the plan.
When we finish the web design we check in with you again. Once again our cozy Chattanooga Tn design studio stays dark again during the night. We review the site together and do some initial testing. Once we have everything right and you love your web design we move to the last step in our process.
The Delivery of Your Website
Your new or updated web design is complete. We button up things and get ready to provide you with some training and a test drive.
Training includes getting together in person or remotely, whichever works best, and reviewing the site and getting your other team members involved.
This may mean a marketing team member might need to call in or be a part of this meeting in order to turn over the keys. This will vary by business and by the size of an organization.
We will then get a final sign off on the website. If something is still not right we will fix it. Once it is agreed things are as they should be we begin formal website baseline testing with our SEO tools.
We will setup the analytic software of your choice; further we optimize the final on-page search engine optimization content. We then give you the keys.
Outdated Web Design
A small Chattanooga flooring business contacted us to redesign and outdated and non-mobile website. The company’s product and work was great. The pictures on their Facebook told a great story, however the web design was all messed up.
Words were on top of words, pictures didn’t resize correctly in mobile browser. I felt for the guys. They sold high item flooring jobs and getting an optimized conversion focused sales machine like a custom affordable website design would pay for itself in no time.
The new website designed by our Chattanooga web design team saw an increase of 55% in page views in the first 6 months and a 78% increase in contact form quote completions. The owner was ecstatic and said, “I can’t believe that for several years I’ve been driving around with my website listed on our vans only to turn people away when they visited. I am so happy with our decision as it has paid for itself several times over.”
Do It Yourself Design
We were approached by a small business consultant that had a DIY mindset. He had been using his own web designs for several years. He bounced around from WordPress to square space and most recently was a Wix user.
The initial contact was a question of how we could help him increase his conversions and turn his visitors into clients. He had worked hard toward getting people to his site, but had a bounce rate (or the rate of single page visits to a website) that was almost double the industry benchmark. High bounce rates relative to your industry tell a story. You are either giving people what they need quickly or in the case of this owner your site doesn’t pass the look test.
We decided to do a complete redesign using one of our Affordable web design templates with some custom tweaks per the consultant’s request. His website saw an decrease in bounce rate and is now residing toward the bottom of his industry benchmark at 36% and his leads increased by 106% year over year.
The Need for Access
A real estate lawyer with a private practice just outside of Chattanooga contacted us a few years ago to request a custom web design. She told us she was tired of her staff and marketing consultant nagging her about the html site she had built in 2010. The staff and consultant were tasked with updated images and content in html when none of them had the experience or time to do so.
Green Thoughts’ web designers offered a solution of a CMS, or content management system, and promptly redesigned the site in WordPress from a custom theme. In doing so we updated the consultation funnel for the law firm and added a auto responder along with an onboarding email campaign.
Shortly after we received a hand written thank you card from the office manager that had been tasked with updating the website. A few months later the same office manager told us they had received triple the online inquiries per month year over year following the redesign.
FROM OUR CLIENTS
"They offered guidance that helped me to reach my goals in a relatively painless fashion. Jeff was very accessible throughout the design process and I believe I received incredible value.
"Jeff was so patient and very thorough helping me accomplish what I needed. He went out of his way to meet me several times to establish the website for my Pilates business. I can't say enough good things about this business."
Upgrade your Business with Web Design
Green Thoughts Consulting
Custom Website Design and Marketing Firm in the Chattanooga, TN area specializing in small business website designs that are optimized for growth. We also provide Search Engine Optimization and Digital Marketing help.
2819 Eblen Dr.